Welcome to the Cheez-It Stop, a one-of-a kind roadtrip destination! Cheez-its, along with Weber Shandwick and All Terrain transformed a beloved local gas station into the ultimate Cheez-It haven, offering road-trippers and Joshua Tree locals their favorite snack and then some. The entire store, inside and out, was immersed in the world of Cheez-It, captivating thousands of Cheez-It lovers daily throughout the week of its opening. 

One main highlight of the activation was the world’s only Cheez-It gas pump that dispensed bags of Cheez-Its directly into consumers' duffel bags. Additionally, Cheez-It offered an exclusive range of merchandise inside the souvenir shop, including t-shirts, shot glasses, mugs, slides, an array of Cheez-It flavors and more, giving fans the opportunity to take a piece of the Cheez-It experience home with them.

Guests were treated to a multitude of photo opportunities, creating lasting memories. These included posing with the iconic Big Josh, holding the Cheez-It branded gas pump, stepping into a branded VW photo booth van, embracing the Cheez-it themed punny bathroom graffiti, and standing next to a giant Cheez-It box surrounded by Cheez-It cactus blooms. Vintage cars adorned with Cheez-It branding also added a touch of nostalgia and became an additional photo moment for consumers. 

 

The Cheez-It Stop was a true celebration of the fan favorite snack, inviting guests to immerse themselves in the world of Cheez-It, while enjoying the fun-filled atmosphere and capturing shareable moments. 

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